Benedic Seet, Atos Marketing Manager for their SAP relationship:

“This joint effort was indeed a breath of fresh air by allowing us to reset boundaries. It incorporated the new Atos SAP corporate messaging and although done within Atos’ guidelines was vastly different from what we have done so far.

We wanted to move away from the standard, structured communication to one that was more emotional, abstract and alluring. The video will be used via all our communication channels to further enhance the strong partnership between Atos and SAP.”